Justin Bieber has been accused of cultural appropriation, and being a “dilettante … dipping his toe in the culture”, after changing his hairstyle.
The Canadian singer debuted the locs style on Sunday on Instagram, then posted a close-up on Monday. As in 2016, when he was pictured in cornrows, the images prompted outrage on social media.
Stephanie Cohen, co-founder and legal and political organiser at the Halo Collective, a natural hair organisation, told the Guardian: “When I see a white person in mainstream media sporting a black hairstyle, it makes me angry.
“I’m angry because this standard does not exist when a black person simply wears their hair in this way. You can’t just wear something so historically significant and ignore the struggles behind what the hairstyle purports.”
Cohen said Bieber had “no right” to wear the hairstyle.
“My reasoning and understanding of someone wearing something not specific to their culture or ethnicity is that if they cannot speak for black or minority rights [and] be a consistent ally – then they have no right to wear something like locs.
Irene Shelley, editor of Black Beauty and Hair magazine, said: “I think why people are annoyed with Justin Bieber casually wearing locs is that it’s seen as not respecting the origins of the style.
“People still face hair discrimination and stigma for their hair choice. … You can face discrimination by your employer or school. [Bieber] is seen as a dilettante, a person who’s dipping his toe in the culture, without any real commitment or knowledge of the style’s history.”
Cohen and Shelley both said the common name for the hairstyle, “dreadlocks”, was rooted in a history of racism.
Shelley said: “It is said that East African Mau Mau warriors wore their hair in a matted style that British colonialists found ‘dreadful’.”
Another version of the origin of the name, she said, was that “the Rastafari religion was once seen as a threat to Christianity and came under attack by the authorities that tried to suppress the ‘Rasta’ movement. Their dreadlocks were thought to be disgusting and frightening, hence the term ‘dread’.”
A third explanation, she said, was that the word “dread” meant respect in Jamaican patois. “To the Rastafarians dread also means a sense of ‘fear of the Lord’, expressed in part as alienation from contemporary society. People feared and respected those who wore dreadlocks as they were thought of as holy and powerful with a spiritual connection with the divine that separated them from others, much like the Indian sadhus who wear dreadlocks.”
Cohen said the name “comes from the negative term ‘dreadful’ – coined by slave owners and colonisers to describe the hairstyle.
“The term has been so normalised in the English language that people often are ignorant towards its connotations,” she said.
Shelley said “loc wearers will sometimes take offence at their locs being called dreadlocks as they see a difference: one is a hairstyle and the other is a lifestyle.